Sameen is an accomplished HR leader currently serving as the Regional HR Director - APAC at Grey Global, part of the Ogilvy/WPP network. Based in Singapore, she oversees the full spectrum of HR operations and business partnering for over 20 studios across Asia Pacific with prior oversight of markets in the Middle East, and Africa.

She leads HR business partnering and operations, ensuring compliance, efficiency, and strategic alignment across the organisation. Sameen represents Grey at both APAC and global WPP forums, championing best practices and strategic HR initiatives.

With close to a decade of regional expertise, Sameen played a key role at Circles.Life (Techco), collaborating with co-founders and senior leadership to expand the full HR function, including business partnering and people operations across multiple international markets in APAC. Recognised as one of the top performers, she was instrumental in launching HR functions in multiple countries, while embedding culture, engagement, and high-performance frameworks in a hyper-growth environment. Overall, she has lead the HR function across multiple international markets, including Singapore, Malaysia, Australia, Hong Kong, China, Japan, South Korea, Thailand, Indonesia, Philippines, India, Pakistan, Bangladesh, Sri Lanka, Dubai, Qatar, South Africa, Turkey and others.

Sameen brings a rare blend of strategic foresight, operational rigour, and cultural agility to her work-traits that have enabled her to thrive in dynamic and diverse markets. Her focus is HR, Tech/AI and Business Transformation.